CTT – Correios de Portugal has just started a new communication campaign with the slogan “Today here, tomorrow there. You can go anywhere. We totally deliver”. It is aimed at the promotion of the service “forward to another address”.

The “forward to another address” service is part of a set of services developed to meet our customers’ needs in the scope of the mail service. It is meant to be more convenient.

To Miguel Salema Garção, CTT’s Communication and Sustainability Manager, “this campaign reinforces CTT’s position as a trustworthy business partner oriented towards the customers. With this solution, customers that are absent for any reasons may request the forwarding of the mail to a new address, always ensuring access to their mail, with total delivery”.

This campaign intends to promote this service, to help disclose the terms coming from the recent improvements. The aim is to increase the number of subscriptions.

The slogan, made in a clear and simple, way contains language “tricks” and visual symbols that forward to real action (change the delivery address), along with the CTT signature.

This campaign is aimed not only to private and corporate customers that need to forward mail to another address, no matter the reason: home/office change, residence at elderly homes, temporary absences, vacations, business trips or others, but also to Commercial Managers and Post Offices – the main promotors of this service.

 he campaign will be present at the CTT Post Offices and Outlets and online, at the CTT website, social media and online programmed advertising. The aim is to be present in relevant contexts. The campaign will begin on July 10^th and will last for three weeks. Creativity is from Havas and the agency MediaCom.

CTT is implementing mitigation measures concerning the CoviD-19 virus, following all recommendations established by the competent authorities and ensuring the customers’ and employees’ safety.