Payshop has started a new communication campaign with a contest (SMS) to disclose how easy and fast it is to top-up mobile phones at the CTT/Payshop network.

Payshop, market leader in on-site payments, is part of the CTT Group and is a payments institution regulated by Banco de Portugal. This campaign aims at showing how easy and fast it is to top-up your mobile phone in one of more than 7.000 CTT/Payshop payment spots all over the country.

The pre-paid mobile phones’ top-up is available at CTT/Payshop payment spots  (Payshop agents, CTT post offices and outlets), and enables customers to top-up any of the national operators Vodafone, MEO, NOS, NOWO and Lycamobile.

Regarding the contest itself, to win and double your top-up amount the user will have to top-up his/her phone in one of the CTT/Payshop payment spots, and send an SMS to no. 3939 (free) with a rhyme that includes the words “Top-up” and “double”. To validate the participation, the SMS must start with the word “Payshop”.

The most creative rhymes – assessed by a Payshop jury – will be awarded. There will be 20 users/day to double their top-up. The customer may participate more than once, as long as he/she makes a new top-up (1 top-up = 1 participation).

The campaign is taking place at CTT Post Offices and Payshop agents, at Rádio Comercial, CTT and Payshop websites and social media. The creative proposal is divided into 2 parts: the campaign’s general theme (“top-up, rhyme, double”) and the awarded theme (“We already have winner rhymes”)

The campaign, started on July 15^th, will end in August 15^th. Creativity is from Havas and the agency MediaCom.

CTT is implementing mitigation measures concerning the CoviD-19 virus, following all recommendations established by the competent authorities and ensuring the customers’ and employees’ safety.