Payshop, a CTT Group company, has just introduced a new online payment service, a simple, intuitive option adapted to the daily needs of all customers.

With no membership costs or monthly fees, Payshop Online Payments (POP) is a platform that allows Payshop to provide to retailers that sell, or intend to sell online, a set of common payment methods in the market - Payshop reference, ATM reference, MB Way and bank card, credit or debit.

To facilitate daily payments, POP's goal is that both retailers and their customers have a simple, intuitive and secure customer experience, where the focus is on selling through an evolving platform adjustable to the needs of both.

At a time when selling online has become a vital and strategic channel for merchants, innovations combined with convenience and security have taken on an increasingly important role. The availability of virtual means of payment has been increasing and, according to the CTT e-Commerce Report 2022 presented recently, 38.6% of e-sellers admit there will be an evolution in the means of payment, referring mainly to the growth of digital means of payment and means of payment based on cell phone and/or contactless technology.

In addition to multiple payment methods on a single platform, POP offers other advantages: centralized and single contracting, secure and certified platform, simple implementation, intuitive and functional dashboard, and real-time notifications.

As a result of the growing investment in online shopping, a trend that has come to stay, POP is a strong stake by Payshop in the digital world, particularly in e-commerce, in line with the CTT Group's strategy to develop new digital products, so as to bring retailers and their customers closer together.